AirtelTigo to undergo rebranding under new management
Flawless sources have uncovered that last week the Priest of Correspondences and Digitalization, Ursula Owusu-Ekuful actually educated laborers regarding the organization that “the arrangement is finished” and most recent by February they will know the name of the new purchaser.
In the mean time, the different organizations and accomplices of AirtelTigo have likewise been educated about the approaching regarding the new purchaser and the impending rebranding of the organization.
It isn’t clear assuming that the brand tones will be changed or kept up with, however the source says the name AirtelTigo will be totally discarded.
In the interim, laborers are a lot of energetic about the approaching of the new purchaser on the grounds that, as the source put it, “laborers have been perched on the tenterhooks since government gained AirtelTigo, not understanding what their destiny was. Yet, presently plainly things will be a piece better.”
Government took over AirtelTigo in 2021 for just US$1, when the two telcos which converged to frame the organization, India’s Bharti Airtel (Airtel) and Sweden Millicom Cell BV (Tigo) left the country.
Since the consolidation, the organization has still not been excelling available, as it is supposedly vigorously obliged to tower organizations, especially ATC Ghana.
All last year, Globacom Ghana, another telco which had likewise not been excelling available, moved its north of 800,000 clients to the AirtelTigo stage. Thus, presently Glo clients have become AirtelTigo clients and the Glo network is currently torpid, despite the fact that the organization actually holds its permit, essentially until July this year.
This likewise comes when the Public Correspondences Authority (NCA) as of late endorsed the offer of larger part partakes in Vodafone Ghana to Telecel Gathering, after a thrill ride process, in which the NCA at first guaranteed the arrangement didn’t meet administrative prerequisites and Telecel didn’t have the specialized and monetary muscles to finish the work.
In the mean time, the out of control market pioneer, MTN Ghana, has been made a huge market power (SMP) for certain seven measures being executed in such manner to address the lopsidedness on the lookout, which has been a worry to both existing and planned financial backers in the space.
Industry specialists hold that making MTN a SMP was one of the determined moves to drive financial backer trust in the market on the grounds that few intrigued financial backers have for quite a long time been worried about the size and persistent development of MTN in Ghana as different telcos and ISPs (network access suppliers) kept on performing horrifyingly.
It would have give the idea that the SMP system has not done a lot to diminish MTN, so presently the Ghana Income Authority (GRA), has slapped a GHS8.2 billion duty risk on MTN in light of a supposed review done by Safaritech Ghana Restricted, which guaranteed that MTN concealed 30% income from government somewhere in the range of 2014 and 2018.
MTN has questioned the case, however apparently the endeavors at “slicing MTN to estimate”, as supposed by some industry watchers, has set off financial backer certainty to the point that Telecel is set to come into the market and there is another purchaser for AirtelTigo, which would be made public perhaps in February.